OMAR
MOHAMMED
Multimedia Expert
Content Strategist
About Me
Omar Mohammed is an expert in content and multimedia strategy. His experience and skillset allows him to take complex information and break it down into something more consumable for a specific audience. Whether it's internal communications for a major business or a public service announcement for a broader audience, Omar has a proven track record of not only reaching an audience, but impacting that audience.
Omar has spent the last two years working for Amazon and servicing its business partners. He is responsible for content on an internal app that reached thousands of business partners, including the creation of five new content brands. While mostly working primarily in video, Omar also worked with comms partners to make internal content of all varieties including infographics, animations, and UX research.
Before working at Amazon, Omar received his Bachelor's degree from the University of Maryland College Park and spent the next 12 years serving the public as a journalist. He got his start at the CBS-affliate in DC, WUSA, where he shined not only as a news producer but helping to enhance the station's social media presence as it became #1 in the region. He later worked for Sinclair Broadcasting (SBG) as a producer, before being promoted to host and reporter at Circa, SBG's digital news outlet.
At Circa, Omar's live report about 7000 pairs of shoes being placed on the U.S. Capitol lawn, in memory of children killed by gun violence, reached over 98 million views on Facebook. It was the most watched video on the internet in 2018, according to Crowdtangle, and remains one of the top ten videos ever watched on Facebook. Later that year, his Christmas story about a teacher buying gifts for his students garnered over 2 million views on Facebook. As a result, the teacher was invited to the Ellen Show was given $10k for his contributions to his community.
When Omar's not being dealing with content and storytelling, he's likely playing basketball to feel young again. You can reach Omar at omarfmohammed@gmail.com.